Rooms are designed to be experienced before they are photographed.
Alexandria Design House team portrait with EST. 2010 backdrop at Bobbi Brown x Fashion Magazine event

THE HOUSE

Alexandria
Design House
Est. 2010

17 Years. One Standard. The industry starts with inspiration. The House starts with architecture.

FROM OMG EVENTS TO ALEXANDRIA DESIGN HOUSE

The name changed. The foundation did not.

Seventeen years of spatial thinking across weddings, corporate events, brand activations and immersive environments shaped Alexandria Design House.

Building a reputation not on aesthetics, but on the thing beneath them. Structure. Spatial logic. The discipline of understanding how a room works before deciding how it looks.

As the work evolved, the standard evolved with it. What began as event design in Toronto became something more deliberate. The work was never styling. It was shaping. How events functioned. How they flowed. How they were felt by every person inside them.

That evolution produced a methodology.

Design, production, and spatial execution are not separated at Alexandria Design House. They are led as one discipline throughout · from the first conversation to the final moment of the night.

The Spatial Method™ · four phases · one sequence · no exceptions.

Foundation First · The Operating Principle
Clarity · Spatial Architecture · Experience · Aesthetic.

Structure before aesthetics. Every time. Across private celebrations, corporate commissions, and spatial design engagements in Vaughan, Toronto, the GTA, Montréal, and select destinations.

That is not a preference. It is a standard. The standard the industry never built.

The one The House built instead.

Alexandria Damouni, founder of Alexandria Design House

MONTRÉAL LINEAGE · TORONTO DISCIPLINE

Alexandria Damouni

Montréal formed Alexandria's eye. Toronto sharpened its discipline. Raised within a multigenerational lineage of interiors and fashion, she learned to read proportion, material, restraint and human behaviour before she learned the language of events.

Alexandria Damouni is the Spatial Event Visionary behind The House and the origin point of The Spatial Method™. Her work sits between fashion discipline and spatial intelligence. She edits before she adds. She designs for how a room moves, where the eye lands and what the body remembers.

Her point of view has shaped environments for Estée Lauder, Puig, Rabanne, Bobbi Brown and Carolina Herrera. Not as decoration. As authorship.

A tastemaker does not follow what is arriving. She decides what no longer belongs.

Je bâtis ce qui devrait exister.

DIVERSITY · INCLUSION · COMMITMENT

A multicultural room
is a smarter room.

At Alexandria Design House, diversity is not a statement on a wall. It is the reason the work is better. Every team member brings a lived cultural perspective that shapes how we read a room, anticipate a guest, and design environments that resonate beyond a single story.

"We do not just build events.
We build global perspectives."

THE HOUSE · REPRESENTED ORIGINS

PHILIPPINESPrecision · Detail · Warmth
INDIAScale · Ceremony · Richness
ISRAELStructure · Directness · Precision
ITALYCraft · Proportion · Heritage
GUYANAVibrancy · Resilience · Story
CANADAFoundation · The Standard

These perspectives are not decorative. They are structural. They are built into every spatial decision The House makes · from the first brief to the final guest's departure.

HOW DIVERSITY SHAPES THE WORK

Two truths.
Built into the foundation.

01

Global Perspectives at the Drafting Table

Our team represents the Philippines, India, Israel, Italy, and Guyana. That diversity is our creative engine · not a metric, not a mandate. It means every spatial problem is approached through multiple cultural lenses before a single design decision is made.

The result is environments that do not speak to one kind of person. They resonate with everyone in the room.

The smarter room is always the one built by diverse hands.

02

No Single-Story Rooms

The events industry has a single-story problem. The same aesthetic references. The same cultural assumptions. The same rooms built for the same imagined guest. The House does not build single-story rooms.

Our work for Estée Lauder Canada, Puig, TIFF, and Ontario Colleges proves that multi-dimensional teams deliver results that are not just seen differently · they are felt differently. By every guest. In every room.

"Every voice has a seat at the drafting table.
Every perspective shapes the structure.
That is not a commitment. That is how we build."

ALEXANDRIA DESIGN HOUSE · FOUNDATION FIRST

THE PEOPLE BEHIND THE HOUSE

The people who hold the standard.

Vision has to survive the build. Meet the people responsible for the planning, fabrication, logistics and execution behind every commission.

Portrait of Mark Damouni

Mark Damouni

Co-Founder · CFO & Fabrication Architect

Mark leads the technical transformation of The House's most ambitious spatial concepts. With a focus on structural integrity, in-house fabrication and precision installation, he bridges the distance between what is imagined and what can be built.

From complex custom environments to high-pressure brand activations, he brings technical transparency and decisive production leadership to every commission. His standard is simple: a bold vision is only as strong as the structure that supports it.

Portrait of Christina Gaspar

Christina Gaspar

Director of Client Planning

Christina orchestrates the client journey for high-stakes private celebrations and corporate commissions. Serving as the strategic bridge between visionary spatial concepts and technical fabrication, she ensures every client priority, master timeline, vendor touchpoint, and guest experience sequence is executed with absolute precision.

In high-density production environments, Christina provides an unwavering point of stability and command. Trusted by global brands and high-net-worth clients alike, she balances a refined client experience with a rigorous, strategy-first mindset · ensuring the planning phase is as sophisticated, transparent, and seamless as the final reveal.

Portrait of Yousef Abudaqqa

Yousef Abudaqqa

Technical Logistics & Operations Lead

Yousef is the operational engine powering site builds across Toronto, Montréal, and destination venues. He leads critical-path execution · from complex multi-truck load-ins to precision transportation of custom fabrications.

Managing high-density production sites with strategic authority, Yousef eliminates operational friction so every environment opens on schedule and on brand.

Bresten Projo, Event Manager and Execution Lead at Alexandria Design House

Bresten Projo

Event Manager & Execution Lead

Bresten leads on-site direction, operational execution, and post-event command across corporate brand activations and private luxury commissions. Managing the critical path from initial load-in through final site strike, he oversees spatial setup, inventory precision, and vendor coordination to ensure every environment opens and closes to The House standard.

Bresten brings structured efficiency and relentless operational focus to high-density event environments.

Deepali Suri, Client Journey and Event Experience Associate at Alexandria Design House

Deepali Suri

Client Journey & Event Experience Associate

Deepali supports the end-to-end client experience, assisting across every phase of event preparation, live execution, and post-event debrief. Working closely with the planning team, she maintains client communication workflows, tracks design approvals, and provides hands-on operational support on site.

Deepali ensures that every client interaction is handled with care, organizational clarity, and attention to detail throughout the engagement.

Alexandria Design House editorial portrait

Samantha D’

Digital Narrative & Brand Strategy

Samantha shapes how the work of The House lives beyond the event itself. Through considered imagery, copy and digital storytelling, she translates physical environments into narratives that remain recognizable to the brands behind them.

Her focus is consistency between the experience guests encounter in the room and the story that continues afterward. Every frame, every word and every published moment has a purpose.

THE HOUSE

The Spatial Method™

Foundation First · The Operating Principle

Clarity · Spatial Architecture · Experience · Aesthetic

The Spatial Method™

THE NEXT COMMISSION

Your vision deserves a foundation.

Toronto · Vaughan · GTA · Montréal · Select Destinations

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